Your CRM says price.
That's not why you lost.
60% of loss reasons in your CRM are wrong. We interview your buyers to find out what's actually happening — so you can fix what's actually broken.
60%
of CRM loss reasons are wrong
30-45min
in-depth buyer interviews
2-3 weeks
from kickoff to insights
Buyer Interview
Lost Deal Analysis
Why did you ultimately choose the other solution?
"Honestly, the demo felt more like a pitch than a conversation. We weren't confident your team understood our actual workflow..."
Root cause identified:
The Real Story
This is what your buyers actually think
Your reps logged "price" because that's the easy answer. The real reason? A disconnect in your sales process that's costing you deals over and over.
We conduct structured interviews with your recent buyers to surface these patterns — the ones that actually matter for fixing your win rate.
See Our ProcessThe Problem
You're making decisions on bad data
Most companies lose 75-80% of their qualified deals — and have no idea why.
Your CRM is lying
Reps log 'price' or 'timing' to close the loop. Leadership then builds strategy on this garbage data.
Buyers won't tell you
Prospects won't give your reps the real reasons — it's awkward. They need a neutral third party.
Surveys miss the story
Exit surveys capture polite deflections. Real motivations require a real conversation.
Why Groupwell
Research methodology meets revenue intelligence
Most win-loss consultants come from sales backgrounds. We come from clinical research — trained to design interviews that get people to reveal what they actually think, not what they think you want to hear.
That's why we find the patterns your exit surveys miss.
Structured interviews designed for candor, not platitudes
Pattern analysis across all interviews — not just anecdotes
Root cause identification, not symptom reporting
Prioritized recommendations tied to specific deal stages
Groupwell Digital
Win-Loss Research
500+
Citations in academic research literature
"Clinical research training that translates directly to getting honest feedback from buyers."
Deliverables
Insights you can act on — not another report to ignore
Executive Summary
Top win/loss reasons with strategic implications
Pattern Analysis
Cross-interview themes and root causes
Recommendations
Prioritized actions ranked by impact
Debrief Session
Live walkthrough with your leadership
Ready to find out why you're really losing deals?
Book a 30-minute discovery call. We'll discuss your situation and see if we're a fit.
Schedule a Call